To create a generation of confident, purpose-driven young women who lead with beauty, strength, and integrity—transforming not only the beauty industry but the world around them.
Empowerment – We believe in building self-worth from the inside out.
Faith & Purpose – We guide with love, intention, and spiritual grounding.
Excellence – We strive for growth, professionalism, and high standards in all we do.
Creativity – We nurture self-expression through the art and business of beauty.
Community – We are a family—supporting, uplifting, and mentoring one another.
Integrity – We lead with honesty, accountability, and grace.
People don’t have the patience to dedicate three years to building their own business, but they have the patience to work for others for forty years.
Business Owner
Licensed Cosmetologist
Licensed Cosmetology Instructor
MAD Beauty Mentor
Monica is an accomplished makeup artist and the founder of Mad Beauty Studio and Boutique. With over 20 years of experience in the beauty industry, her repertoire includes work as a makeup artist, director, educator, and hair & beauty specialist. Her credits include, but are not limited to:
Owner and operator of a full-service salon and boutique
Special event styling for weddings, proms, and cotillions
Published print work including calendars, catalogues, and photoshoots
Media makeup for short films and televised interviews
Chief Operating Officer
Jewelry Artist & Creative Visionary
Wellness & Spirituality Advocate
Administrative, Graphic & Marketing Lead
Samira is the Chief Operating Officer of MAD Beauty and founder of Thee Mystique Shop—a sacred space where art, spirit, and ancestral wisdom meet. Raised under the creative wing of her mother, Monica, Samira was immersed in the world of beauty and makeup from an early age. Over time, she blossomed into a true creatrix, exploring various artistic expressions, including painting, yoga, belly dance, graphic design, and jewelry making. Her work is deeply inspired by her spiritual journey and connection to the Earth.
At MAD Beauty, Samira brings a holistic, mind-body-spirit approach to the business. From designing custom graphics and overseeing marketing to creating peaceful, energetically aligned experiences for clients, her influence can be felt in every layer of the brand. She believes beauty begins within and is passionate about helping others find peace of mind before enhancing their beauty inside and out.
Explore her handmade jewelry and artwork at theemystiqueshop.com.
Studio Manager
Senior Hair Stylist
Mad Beauty Mentee Graduate, Class of 2024
Aalyiah Smith is the proud founder of Pretty Pink Style, a beauty brand dedicated to empowering clients through self-care, community, and holistic beauty. Her mission is to create a welcoming space where every client feels valued, supported, and inspired to grow—inside and out. Pretty Pink Style specializes in healthy hair journeys, skin care, and nail care, leaving every guest feeling radiant and renewed.
As a committed member of the Mad Beauty family, Aalyiah has flourished under the mentorship of Monica, CEO of Mad Beauty Studio. With Monica’s guidance, she has refined her craft, strengthened her leadership skills, and deepened her commitment to excellence in the beauty industry.
In her role as Spa Manager and Senior Stylist, Aalyiah brings her talent and creativity to a wide range of services. She is especially known for her expertise in braids and hair extensions, delivering results that reflect both technical skill and artistic vision.
5360 Broadview Rd, Cleveland, OH 44134
Tuesday - Saturday 9:00am - 8:00pm
Booking: Add 216.910.6MAD (6623)
© Mad Beauty Studio - All Rights Reserved. Site Design by STS Media
